Short Introduction To SEO

This article will show you how to use search engine optimization (SEO). This article will show you how to use search engine optimization (SEO) to increase the ranking of your website in search engine results pages (SERPs). By following the tips in this article, you can increase your website's visibility and drive more traffic to your site. Please feel free to like, follow, and comment on this post if you found it (helpful) to increase the ranking of your website on search engine results pages (SERPs). By following the tips in this article, you can increase your website's visibility and drive more traffic to your site. Please feel free to like, follow, and comment on this post if you found it helpful.












Keyword Targeting 

 Keywords are phrases and Praghraps that are commonly searched for on Google, Bing, Yahoo etc.
 And they are a crucial part of determining your website’s rankings on any Search Engine.
 Use the right selection of keywords in the right places and in time you’ll see your pages climbing up   the leaderboards. Keyword strategy has changed a lot over the years, it used to just be stuff as many in there as possible, but lots of content then became Spammy and sites were ultimately penalized by Google’s algorithms or any other Search Engine.
These days, you need to do your keyword research, use a wide variety of keywords, and fit them in naturally. Google gets smarter by the day, so they’ll make you work for it if your content being right.



Metadata

You can think of metadata almost as your shop window. Your meta title and meta description 
are the first things a user sees in the (SERP) which influences whether or not they click.
Also, Google uses what are known as ‘crawlers’ (imagine tiny robot spiders), to scan through
 websites and collect information that matches search queries. By including the  keywords in your meta data (including image tags and heading tags) Google  or other Search Engine can more quickly understand the relevance of your page.


Backlinks


As we move into the more then more  technical sides of things, another crucial factor in SEO performance is acquiring for backlinks. This is when another website links to yours in an article or blog posts. Not only does this help you gain what is known as domain authority, but it also directly improves the chances of people clicking through to your website if it appears on other reliable domains. You can earn organic  (traffic) links by simply writing engaging content. The better your work and the more closely you match with a person’s search intent, the more likely others in your industry are to reference your site. This overarching process is known as link-building and while you can simply reach out to other sites to trade links there a plenty of other activities that can help speed up this process.


Technical SEO

Carrying on from that, there are various other technical issues in the back end of your websites that once addressed, can make a huge difference in your overall SEO results. At the end , if your website’s UX isn’t smooth and accessible, it’s going to be hard for any visitor to do anything significant on your website. For context, over 50% of all online traffic is mobile, so when it comes to things like UX, the technical stuff matters. Whether it’s ensuring site speeds are quick, removing ‘toxic’ backlinks (links to websites that are deemed irrelevant or untrustworthy etc.), or creating a clear (XML) sitemap with a clean URL structure, all of these technical SEO tips can be huge when it comes to securing those higher rankings You don’t want anything to get in the way of SEO doing its job, which is allowing for people to find your website organically.




SEO Metrics

You can’t do effective SEO if you don’t know what “effectivly” means! You’ll need to have a thorough  understanding of SEO metrics in order to measure, analyze, and improve your SEO strategies.





Remove Anything That Slows Down Your Site


Once again, it can’t be overstated how simple it is to get the technical stuff right in order for your website and  specific content to speak for itself. Whether you’re wrote informative blogs, selling a product or service, or simply pointing someone in the right direction, your site needs to be quick, accessible, and easy to use.
 These days, people expect instant information and instant results. If your site takes an age to load, they’ll simply move on. There are a number of ways you can improve site speed and the overall smoothness of your UX: delete old  or defunct plugins, clean up your code, optimize and compress your images, make sure your sub-folders flow and make sense, and use tools like:
 Google Page Speed Insights or  YSlow or GTmetrix to continue monitoring in the future.



Pay Attention To Google Algorithm Updates

We’ve briefly touched on this already but Google gets smarter and more intuitive by the day and in fiture too. The core updates and tweaks to the algorithm are constant and often unexpected, with websites either benefitting or being penalized for how closely they adhere to the most recent update.
Rankings and penalties are determined by a variety of factors, accessibility, speed, excessive advertising or spammy content, etc. Whilst it can’t always be avoided, there are a few easy steps you can take to stay in touching distance.
 First of all, subscribe to industry websites and forums to keep track of recent or impending updates.
 Google’s Search Console Community  and alnalytics are  good start – and make sure to closely track your traffic.




Improving Existing Content And Add Missing Subtopics



At the last, you need to remember that there is no real finish line when it comes to your SEO strategy. Constant updates and battling with your competitors means that there’s always worked , 
not to mention that you can still improve on what you’ve done already. If you haven’t been using SEO properly already, going back and updating content with keywords, backlinks, and better readability is a great way to get started. You can even ensure that pages that have been performs better maintain traffic growth or build upon that standard by regularly updating them.
Circling back to your keyword research, this is a great opportunity to use these phrases and competitor analysis as the basis for a long-term content plan. Each keyword should branch off into a plethora of others and with that comes more ideas for content. Rather than writing, say, one piece of a specific topic, make it a ‘cornerstone’ article from which a number of other more specific ones spam' A proper content audit can be done using tools like SEMrush and Yoast Rank math SEO;
adding and updating old content can double your traffic —just try to make it as evergreen as possible and be sure to use that internal and external linking we talked about on upper.